SaaS / Case study

Rentatee

192 qualified leads and $25K in monthly recurring contract value within 60 days.

The brief: Take a rental software business from no paying customers to a working acquisition and sales process.
What we did: Lead generation
Working together since: January 16, 2024

$25K

Monthly recurring contract value in 60 days

192

Qualified leads

$22.56

Cost per lead

$105.32

Cost per booked demo

About the company

Rentatee is a rental software business. It came to Shephard Marketing before it had paying customers.

01 / The challenge

The team needed a way to reach prospects, book product demos and turn those conversations into contracts.

02 / What we did

Define the route to market

We developed the acquisition strategy and launched paid Meta campaigns.

Build the sales process

We put the sales systems in place and coached the team on closing deals.

Rentatee landlord dashboard showing revenue, units, tenants, cash flow and occupancy — The product: rental software for landlords. No paying customers when we started.

Meta Ads Manager results for Rentatee: 192 leads at $22.56 each on $4,332 total spend — The ads: 192 leads at $22.56 each, on $4,332 in total spend.

Rentatee CRM board with paid customers in intake, within 30 days and 30 to 90 day stages — The pipeline: paid customers moving from intake through their first 90 days.

Rentatee tenant application screens on mobile — The product on mobile: tenant applications landlords send from their phone.

03 / The outcome

Qualified enquiries

192 qualified leads at $22.56 per lead.

Product demos

$105.32 per booked demo.

Signed contracts

$25,000 in monthly recurring contract value within 60 days of launch.

Pipeline

A further $40,000 in weighted monthly recurring pipeline value was pending fulfilment at the time of the case study. This was not closed revenue.

“Shephard Marketing transformed our SaaS from an idea into a thriving business with real market traction. Their strategic approach combined social media, sales consulting, and operational systems to rapidly increase our visibility and customer acquisition. In just 60 days, we generated $25,000 in MRR, built a scalable growth infrastructure, and established a strong market presence. Their expertise not only delivered immediate results but also set us up for long-term success. If you're looking for a true growth partner, Shephard Marketing is the team to trust.”

Catherine Vracar, Rentatee