Privacy Policy

1. Introduction

Welcome to Shephard Marketing. Your privacy is important to us, and this Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and services.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, billing details, and other contact details when you register for services or contact us.
• Usage Data: Information about how you use our website, including IP address, browser type, device information, and website interactions.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, and improve our services.

3. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve our services.
• Process transactions and send invoices or payment confirmations.
• Respond to inquiries and provide customer support.
• Send marketing and promotional materials (with opt-out options).
• Monitor and analyze trends and usage to enhance website performance.
• Comply with legal obligations and protect against fraud or security threats.

4. Booking a Call

Our booking page uses Calendly. Information you enter in the calendar is processed by Calendly to arrange your meeting. Its privacy notice describes that processing. You can also contact us by phone or email instead of using the calendar.

Website Enquiries

Our contact form uses HighLevel to receive and manage enquiries. The contact details and message you submit are stored in our CRM and shared with our team by email so we can respond. Submitting an enquiry does not subscribe you to automated marketing messages.

5. Optional Analytics and Advertising Cookies

When enabled on our main website, Google Analytics and the Meta Pixel help us understand visits and measure campaigns. These tools load only after you choose to allow optional tracking. You can decline or change that choice through Cookie settings in the footer. The development and review website does not load these tracking tools.

A completed booking may be recorded as a conversion when you have allowed tracking. Our website’s booking event does not send your name, email address or booking answers to Google Analytics or Meta.

See Google’s information about partner sites and Meta’s privacy policy for details about their processing.

6. Your Choices and Questions

Use the unsubscribe option in a marketing email to stop receiving that type of message. Contact hello@shephard.ai with questions about your personal information or to request access or corrections.

Our Terms of Service and Fulfillment Policy cover website use and service arrangements.