Construction / Case study
Square One Construction
$500K+ in closed revenue from one Facebook campaign.
115
Qualified leads from one Facebook campaign
$85
Average cost per lead
$500K+
Closed revenue from that campaign
65%+
Email open rates
The client in focus
The people behind the projects.
A closer look at Square One’s team and the homes they build. The client’s website film brings that work into view.
About the company
Square One Construction handles residential renovations and new builds across the Fraser Valley.
01 / The challenge
The work was strong, but the marketing was scattered. Social posts, ads and landing pages were running separately, and too few enquiries were turning into qualified opportunities.
02 / What we did
Organize the follow-up
We grouped contacts by stage, from new enquiry to booked meeting, proposal and client. Branded newsletters and outreach gave each group a relevant next step.
Show the work and the people
Before-and-after projects, crew highlights, talking-head clips and progress updates gave Square One a consistent content calendar.
Build a campaign homeowners would notice
A satirical Facebook campaign paired a clear creative idea with local targeting. We connected the enquiries to the sales follow-up.
Keep the brand consistent
We designed the social, ad and email visuals to feel like the same company at every point of contact.
A closer look at the work
Make the next step clear.
The website gives homeowners a place to explore Square One’s projects, services and local expertise before starting a conversation.
- Project work that builds confidence
- Service and location pages
- A clear route to an enquiry
Website shown as an example of the wider digital work. The $500K+ result above relates to a Facebook campaign, not revenue attributed to this website.
03 / The outcome
Email response
Outreach recorded 65%+ open rates and 7 to 10% reply rates.
Social audience
Following grew from about 3,500 to 5,200 over 24 months, a 49% increase.
Campaign enquiries
The Facebook campaign reached more than 100,000 views and generated 115 qualified leads at an average cost of $85 per lead.
Closed work
$500,000+ in closed revenue came from that campaign.
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