Construction / Case study
Leading Edge Homes
Around 130 enquiries a month across mini homes, custom builds and renovations.
~100
Mini-home leads/month · six-month average
~30
Custom/renovation leads/month · 12-month average
$2M
Annual revenue when we started
$8M+
Annual revenue during the relationship
About the company
Leading Edge Homes builds and renovates residential and commercial properties, including mini homes and custom builds. Before working with Shephard Marketing, the business relied mainly on referrals.
01 / The challenge
Leading Edge needed to show its work, generate enquiries beyond word of mouth and support a growing franchise business. With the team across the country, content production also needed to work remotely.
02 / What we did
Make projects easier to see
We advised on the website and set up social channels to show completed work, ongoing builds and community projects.
Create a remote content process
We gave local crews direction for photography and video, creating a repeatable way to capture projects.
Connect ads with follow-up
We built separate Meta campaigns for mini and modular homes, custom builds and renovations. CRM workflows and automated follow-up routed enquiries to the team, alongside work on how sales conversations and estimates were handled.
Support new franchisees
We adapted the marketing process so new franchisees could use the same approach in their markets.
Inside the system
Different projects. Dedicated campaigns.
Mini-home buyers and renovation clients are looking for different things. Each service line had its own offers and creative, connected to the same sales follow-up.
- Mini & modular homes
Approximately $10 per lead. Around 600 enquiries across the six-month reporting period.
~100leads per month · six-month average- Custom homes & renovations
Approximately $25 per lead. Around 360 enquiries across the 12-month reporting period.
~30leads per month · 12-month average
The approximate 130 monthly enquiries combine these two averages. Their reporting windows differ; the lead totals should not be treated as a single-period total.
03 / The outcome
Business growth
Annual revenue grew from around $2M to more than $8M during the relationship, alongside the wider growth of the business.
Mini and modular homes
Approximately 100 leads per month at $10 each, averaged over the six-month reporting period. Around 600 leads in total.
Custom homes and renovations
Approximately 30 leads per month at $25 each, averaged over the 12-month reporting period. Around 360 leads in total.
Franchise support
Three new franchisees adopted the marketing process.
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Build beyond word of mouth.
Let’s look at where your next enquiries could come from and how your team can follow them up.
