Coaching / Consulting / Case study
Mindshift Consulting
25 challenge participants, with 28% moving into the follow-on coaching offer.
About the company
Mindshift Consulting, founded by Josh Froc, provides group and one-to-one life and performance coaching.
01 / The challenge
Attendance at Josh’s 5 a.m. challenge had stalled. He needed to understand what was stopping people from joining before running it again.
02 / What we did
Ask the audience
Surveys and direct conversations showed that a 6 a.m. start would work better for the community.
Rework the offer
We helped Josh relaunch at the later time and clarify the follow-on coaching program.
Bring people back
Email, prospecting and WhatsApp groups supported registrations and communication throughout the challenge.
03 / The outcome
Participation
25 people joined the relaunched challenge.
Follow-on coaching
28% of participants moved into the next coaching offer.
Client-reported return
Josh reported a 950% return on his investment working with Shephard Marketing in his review.
Business growth
Monthly revenue grew from around $5,000 to $25,000 over the following six months working with Shephard Marketing.
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Reconnect with an unused database of 150 past and current clients.
Reactivation & follow-up
About $30,000 in new revenue in 90 days, from a client list that had gone quiet.
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