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Dazzle Carpet Cleaning
$24,721 in service revenue. Six emails. Fourteen days.
$24,721
Service revenue from the campaign
14 days
Campaign period
6
Emails sent
About the company
Dazzle Carpet Cleaning provides residential cleaning services. It already had a customer list and a reputation with the people on it.
01 / The challenge
The goal was specific: generate at least $18,000 in service revenue from an email promotion to the existing database. The list was there, but the campaign and follow-up process were missing.
02 / What we did
Get the list ready
We organized the customer database in the CRM so the campaign could reach the right contacts.
Write a reason to book again
We planned and wrote six promotional emails for past customers, with a clear offer and a next step.
Connect replies to bookings
We launched the sequence and worked with the sales team on prompt follow-up.
Inside the campaign
An existing list.
A reason to return.
A short email promotion for past customers, with the sales team ready to follow up.
- Audience
- Existing customers
- Campaign
- 6 emails · 14 days
Service revenue
$6,721 above the original goal
Published totals from this email promotion.
03 / The outcome
Revenue
$24,721 in service revenue over 14 days.
Against the target
$6,721 above the original $18,000 goal.
Repeat use
Owner Lev Karasin reports that the annual campaign has repeatedly generated over $20,000 in sales.
“Really great working with Kyle and his team. They are professional, they can do everything and also you can be as involved in the process as you want to be. We generated over $20,000 in sales repeatedly with a campaign that we do annually. The team is very creative and they get the job done.”
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