Solar / Case study
MAG Solar
649 solar leads in two months.
649
Meta leads · August–September
~$15.7K
Direct advertising spend
~$24.20
Blended cost per lead
260
Commercial leads within the total
About the company
MAG Solar was already running Meta ads. Its growing sales team needed more opportunities across residential and commercial markets.
01 / The challenge
Increase lead volume across multiple provinces while keeping the opportunities organized and moving through the sales process. Residential and commercial buyers needed separate campaigns.
02 / What we did
Separate the markets
We built offers and creative around different customer types, regions and buying motivations, then expanded campaigns across multiple provinces.
Build the follow-up behind the ads
We connected lead capture to the CRM, with automated workflows, lead routing and follow-up so new enquiries reached the sales team.
Inside the system
Two audiences. Room to grow.
Commercial projects and residential installations called for separate campaigns. Here are two segments within the 649-lead August–September total.
- Commercial solar
Approximately $10,153 in spend, at $39.05 per lead.
260commercial leads- Manitoba residential
Two dedicated campaigns: approximately $1,525 in spend, at $10.37 per lead.
147residential leads
These are selected subsets of the overall campaign results, not a complete breakdown. They are included in the 649 total and represent enquiries, not closed projects.
03 / The outcome
649 Meta leads
The August–September reporting period recorded approximately $15,708 in ad spend and a blended cost per lead of $24.20.
260 commercial leads
Explicitly identified commercial campaigns generated 260 leads from approximately $10,153 in spend, at about $39.05 per lead.
147 Manitoba residential leads
Two dedicated Manitoba campaigns generated 147 leads from approximately $1,525 in spend, at about $10.37 per lead. This is a subset of the overall residential activity.
Infrastructure for more enquiries
CRM routing, automated workflows and follow-up supported the larger volume of sales opportunities. These results describe leads, not closed projects or revenue.
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Let's make
it happen.
Give your sales team more to work with.
We’ll look at your markets, campaigns and follow-up, then map out what it would take to handle more enquiries.
