Roofing / Case study
MAG Roofing
$100K+ in owner-reported revenue in the first 90 days.
$100K+
Owner-reported revenue · first 90 days
238
Customer leads · Nov 2025–May 2026
~$13.3K
Direct advertising spend
~$55.78
Average cost per lead
About the company
MAG Roofing came to Shephard Marketing with Meta campaigns already generating enquiries. The owner was still managing the advertising himself.
01 / The challenge
Keep the knowledge and offers that were working, improve the campaigns and give the owner his time back. New leads also needed to reach the sales team quickly.
02 / What we did
Build on what already worked
We refined the existing offers and creative, then launched dedicated Meta campaigns with native Instant Forms.
Connect every enquiry to the team
New leads flowed into the CRM, with immediate sales notifications and automated follow-up. We kept testing creative, audiences and offers as the campaigns ran.
03 / The outcome
$100K+ in owner-reported revenue
Owner Sidrit Vukaj reported over $100,000 in revenue from $6,000 in ad spend during the first 90 days. This testimonial covers a different period from the November 2025–May 2026 lead figures below.
238 customer leads
The core lead-generation campaigns produced 238 Meta leads from November 2025 through May 2026. A separate recruiting campaign is excluded.
Approximately $55.78 per lead
Reported advertising spend was approximately $13,276 across that period.
520,000+ impressions
The campaigns kept the roofing offer in front of prospective customers.
Less owner involvement
Advertising, lead routing and follow-up became a connected process, with new opportunities going directly to the sales team.
“We hired Shephard Marketing to implement a full-stack growth system for our business with a focus on demand generation and sales consulting. After 90 days of working together, we've invested $6,000 into ad spend and generated over $100,000 in revenue.”
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