Private clubs / Case study
Beach Grove Golf Club
77 new memberships, confirmed by the club.
77
New memberships · Jan–Sep 2026
1,046
Prospective-member enquiries
~$9.27
Direct ad spend per enquiry
~$126
Direct ad spend per new membership
The client in focus
A closer look at club life.
See the course and setting behind Beach Grove’s membership story.
About the company
Beach Grove is a private golf club. Our relationship began with social media, showing prospective members the golf, amenities, events and community.
01 / The challenge
Build familiarity with the club, then turn that attention into membership conversations. Different membership categories needed different messages and follow-up.
02 / What we did
Show what belonging looks like
For approximately nine months, we managed social content around the club experience, its members, facilities and events. That gave people a reason to follow before asking them to enquire.
Create a path to membership
In January 2026, we added Meta lead generation. Dedicated campaigns covered Full-Play, U40, Clubhouse and Corporate memberships, with separate targeting for new audiences and people already familiar with the club.
Follow up on interest
Retargeting reached people who had engaged but had not yet taken the next step, bringing the club experience back into the membership conversation.
Inside the system
Build the audience. Then the membership.
The content and the campaigns had different jobs. Together, they gave prospective members a path from discovering the club to starting a conversation.
- Build familiarity
Social content around golf, facilities, events and the club community.
9months of social content first- Invite the right enquiries
Membership campaigns launched in January 2026, with retargeting for interested prospects.
1,046enquiries · January–September 2026- Measure the membership outcome
New memberships confirmed by Beach Grove across the campaign period.
77new memberships
$9,695.71 in direct Meta lead-generation spend during January–September 2026. The approximate $126 per membership excludes content, management and other acquisition costs.
03 / The outcome
77 new memberships
Beach Grove confirmed 77 memberships acquired during January–September 2026, across membership categories.
1,046 prospective-member enquiries
Meta lead-generation campaigns recorded 1,046 enquiries during the same period, at approximately $9.27 each.
$9,695.71 in direct ad spend
Approximately $126 in direct Meta lead-generation spend per new membership. This excludes content, management and other acquisition costs.
A connected membership strategy
Social content built familiarity with the club. Paid campaigns and retargeting gave interested prospects a clear next step with the membership team.
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Let's make
it happen.
Make room for your next members.
Let’s talk about your club’s membership goals, available categories and the path from first enquiry to joining.
